agency Melbourne packaging design

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It may sound simple however, product packaging is never a straight-forward journey. With different factors involved in designing a package, there are chances of you making mistakes. A great way to ensure your design for the product is up to the mark, you need to ask a few questions. Here are those questions to ask.

  1. What is the Product about? – Answering to this questions isn’t rocket science. However, you should be aware a few things related to the product such as the size, materials used to produce, whether the product is delicate or not and selling points. This gives you a better understanding whether the package design is going to be easy or custom packaging.
  2. Who is the Target Audience? – Your target audience can be men, women, children or all of the above. Target audience can also be for those who care about the environment. Your target audience can also be those who are under a tight budget and vice versa.
  3. Where will the Product going to be Sold? – You need to seriously consider where the product is going to be sold. Will it be sold at small boutiques, supermarket or online? Answering to this question will help to understand the designing of the package for the product. When it comes to selling the product online, the box must be strong enough to avoid rattling during the time of transit. On the other hand, if package design should be beautiful and look cute provided the product is going to be sold in boutiques.

If you’re struggling to get more answers, consider speaking to a packaging design agency in Melbourne for better understanding.