Creating a Facebook Messenger Bot is easy and quick – unless you're kindred, that is. In this article, we'll cover common uses for chatbots, best practices for creating a Facebook Messenger bot, and a webhook that lets you easily connect your Facebook Messenger bot to your website. Then, we'll discuss how to create a webhook that will allow your Facebook Messenger Bot to send you notifications.

Lessons learned from Kindred Bravely

Entrepreneur Deeanne Akerson co-founded Kindred Bravely, a company that provides comfortable nursing bras to new moms. After just a year, she hired her first employee – a part-time customer service representative. In fact, her first four employees were work-at-home moms. Today, she employs 16 work-from-home moms, two grandmothers, a child-free employee, and one father.

A streamlined shopping experience – Kindred Bravely replaced a time-consuming, multi-menu, filters-intensive shopping experience with a chatbot based on a user's preferences. By merely speaking to the chatbot, you can see popular categories and products, and customize the experience by asking about the size and color of the item. The chatbot is not just a customer service tool; it can also help you sell products.

Common uses of a Facebook Messenger chatbot

Chatbots are a great way to engage your audience and reduce advertising costs. While you can run Facebook Messenger ads, a chatbot can automate the process of initiating drip campaigns and initiating webinar invitations and free downloads. There are a number of other common uses for a Messenger chatbot. Listed below are a few of these. Here are a few examples of how you can use a chatbot to help grow your business.

To design a bot, start by considering how you want your customers to interact with it. For example, if you own a clothing brand, you may want to use an informal conversation style to appeal to your target audience. But if your brand is a law firm, you should opt for a more formal tone of voice. If you have a grocery store, you might use food puns. A Messenger Bot can also automate tasks related to account statuses, transactions, and shipping statuses.

Best practices for creating a chatbot on Facebook

One of the most important things you can do when creating a chatbot for Facebook Messenger is to make it as human-like as possible. Try to address users by name and use human-like qualities such as greetings. You can include text, photos, emojis, and videos as content in your bot. Users will be able to identify with a human-like chatbot more easily.

In the example above, prAna's chatbot mimics the conversational style of a human. Because the company sells casual clothing, the chatbot should use casual language. However, if your brand sells clothing, choose a tone that suits your brand. For instance, a law firm would have a more formal tone than a grocery store. A grocery store could use a food pun to make users feel more familiar with the brand.

Ensure that you have an idea for the purpose of your chatbot. Make a list of questions that your bot can answer. Make sure that you have answers for each question segment. Then, brainstorm and set up possible answers for the questions. Your answers can be new text or links to content. You can use this strategy to lead the conversation. You should follow a specific process for creating and maintaining your bot.

Creating a chatbot with a webhook

The process for connecting your bot to Messenger begins with the Facebook app. You'll use this to receive and send messages to the page you've designated for your bot. Once you've set up the Facebook app, you can add your webhook endpoint to your bot. In order to access the Facebook webhook, you'll need the app ID and verifyToken. Once you have these, you can start creating your bot.

Webhooks are a coding function that lets you send and receive notifications. Facebook Messenger uses event webhooks. The webhooks you set up will respond to specific codes, such as a customer's address or checkout pricing. The Facebook webhook requires a specific response code and incorrect responses will result in unsubscribes. If you're having trouble figuring out which events are event triggers, read the Facebook documentation for details.