A new form of advertising has emerged: Text Messaging Advertising. In terms of reach and penetration, mobile phones have outperformed the PC and Internet revolutions. While many people might use a computer, almost everyone has a mobile phone. It is a powerful tool for advertisers and marketers who are looking for innovative ways to reach their customers.
Small businesses are not the only ones that can benefit from text campaigns. Mobile messaging has been used by well-respected corporations like McDonald's and Dunkin Donuts to create successful advertising campaigns. This form of advertising has a low cost per unit, making it attractive for small businesses that cannot afford more expensive marketing and advertising. You can also visit www.unite.ca/solutions/unite-textme-sms/ for the Automated text messages service.
Image Source: Google
All mobile phone operators offer SMS and text messaging services at very affordable prices to customers. You can negotiate with your mobile service provider to get special pricing terms if you plan on using bulk SMS services.
Many marketers believe that text marketing is more efficient than bulk mail. Although text messages have a limit on the message size, which is not the case with emails, text messages are more read than unsolicited emails. A short and concise message is more appreciated by a target receiver who may not have time to read long mail messages.
All these advantages have led to text advertising becoming a popular trend that is proving beneficial for advertisers.