There is no denying that social media is currently playing an important role in today's internet usage. Everyone and everything – from big news companies to grandparents in their seventies – participate in social networking sites. There are many companies in Vancouver that provide social media marketing services, for more information you can search social media marketing in Vancouver over the internet.

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If you are currently trying to improve the ranking of your website using search engine optimization, it may be interesting to know that social media plays a role in search engine optimization. 

Read on to find out more about how you can use social media websites for SEO purposes:

• Find out more about your target audience:

If you haven't started your SEO campaign yet, you can look for social media websites to start with. This can help you make your SEO efforts effective by getting to know your prospects first. Social media sites like Twitter and Facebook contain hundreds of communities, fan pages, and other groups of people with the same interests.

• Social media rankings affect Google rankings:

You probably know that trying to get high rankings on Google doesn't come overnight. In fact, most websites take several months to do. In that case, you can create social media pages that point to your website.

• Create a link to your website or blog:

You probably know that link building is an important aspect of SEO. The higher-quality inbound links you have, the better your chances of ranking higher on Google. Unfortunately, the quantity and quality of inbound links your website receives are usually out of your control. In fact, you can increase your chances of making good connections.